AppleInsider’s iTunes Movies Scoop
August 17, 2006

I am not entirely sure what to think of this snippet. While it has been well known that Apple is working to expand its video catalog on iTunes (they’ve been steadily updating their TV Shows for the past several months), I never understood the hype behind downloading feature films. The quality of the TV Shows in iTunes is paltry, but acceptable, considering the medium (iPod). Films just don’t have the same effect when they’re scaled down to the same size.
When news began to pick up on the whole iTunes movie-like component, there were neat rumors about a rental service. I was certainly excited about that: very much like Netflix, which is a terrific service, except even more convenient. Only time will tell.